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The 500 together with J.LO: two icons with the same soul
An icon of Italian style but with a marked pop soul, the Fiat 500 continues to capture attention also on the other side of the Atlantic where it arrived last year to win over American customers. And the city-car will be presented at Jennifer Lopez’s side precisely on the occasion of the Los Angeles International Auto Show, where the Abarth version will make its debut.
Following the success of the first music video “On the floor”, which had more than 415 million visits on YouTube, the famous American star of the new video taken from the album “Love?” wanted nothing less than a 500 in order to make a quick, nimble getaway through the roads of Los Angeles, and have a great time driving it. And that’s how a 30- and 60-second commercial, nothing short of a trailer for the music video, which promotes both the launch of Jennifer Lopez’s song and the Pop version of the Fiat 500 came into being.
The commercial for a car with a pop soul could do nothing less than come out with a great exclusive preview on YouTube on 4 November. The YouTube homepage was dedicated to the commercial for 24 hours with an interactive video trailer to discover everything about the car and book a test drive.
The spot will be aired on italian television networks from 6 November.
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Fiat Group Automobiles S.p.A. - P.IVA 07973780013 |
